Sustainability in the broader sense encompasses the what, where and how of a product. What is it, and what is in it, and why does it matter? Where does it come from, and what are downstream effects of its’ sourcing on the indigenous people who own or process it (from socio-economic and quality of life, to ensuring the resource is in fact being processed sustainably in the context of availability for future generations)? How does it get to market, how does it affect your space, feeling and health, and how can it lead to greater interest in preserving our environment (from air quality, to individual actions).
Sustainability means different things to different people, and we feel it encompasses a holistic approach to health and environment, and aims to minimize the negative affect materials and products have on both.